Tuesday, September 9, 2014

QftWo 9/8-9/14: Imposters #69 - The Giver

They're too big. Or they don't need to be in the center of the picture. Or there should be something more going on in the background. At the very least, I like the silhouettes of Streep and Bridges, but I'm not sure if they're additional characters, or if these two kids will grow up into these two older figures.

I will say, I'm glad that they use the book's popularity as a promotion, as it's really a well-known work, though one I've never read. I like the choice to make the "V" in "Giver" large, as it looks nice.

And I respect the decision to give the names of the writers and director, but not the actors. I mean, the novelist's name should be there, but it's a brisk, tasteful choice.

I suppose the only element that confuses me here is that, despite the relative lack of information - no MPAA rating, no tagline to give us a sense of what's to come, and a rather bland, empty background - they bothered to include, in the lower left corner of the ad, the words: featuring the original song "Ordinary Human" by OneRepublic.

Given the scant info provided by this poster, it just stands out as an odd element.

Overall, this ad comes close to being a net win...

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