
I think it's a very nice move, and could help position Amazon as a real competitor to the King of Streaming Video Rental. And I do mean "rental" since, unlike other Amazon Digital Video purchases, you won't own it if you don't renew the service. So let the Rental Wars begin!
If you haven't already tried it, there's a free 1 month Amazon Prime trial. I took advantage of a typical Amazon deal - buy an mp3 album and get $4 toward digital video purchases - to buy 2 episodes of a TV show; the picture and playback are fine, although there were no additional options, like subtitles. Well, worse case scenario, you'll get free 2-day shipping and videos for 1 month...
The funny thing here is that Amazon announced this, quietly for some reason, two days ago. That's when I got an email which was an announcement that I could stream the movie "Due Date." Oh, and also that service you used to pay $80/year for now includes a massive selection of videos. That little bit of info was also in the email. Look below!