And so we've already reached the point where I'm re-doing the coverage given to an ad that I covered a few weeks ago. But I'm not being cheap, ya'll, this is for a totally different poster to promote the same exact film - in a smaller space.
That's the back of two side-by-side public payphones you're looking at. And, honestly, I think they should have gone with a different image altogether. I had a lot of compliments to give to the larger subway poster. This, on the other hand, looks like the upper-half of a 2nd or 3rd printing of a book you find in airport news stands.
While it does suggest more action than Jennifer Lawrence's standing pose in the earlier promotion, this is just a female archer who looks like she's going to shoot an arrow straight at you. But she's not James Bond! Moreover, this close-up doesn't get the nice color palette boost that the prior offering did.
And I have to say that while I liked the tagline I commented on before, "Remember Who the Enemy Is" is a pretty uninspiring and unclear set of words to use. Overall, I don't think that this poster will inspire people to watch this sequel, unless they already loved the prior film...