The general concept evoked here - spewing, vomiting, what have you - is a perfect match for the premise of Bad Words. It also nicely matches the supremely ugly expression on the character's face.
Better still, the vivid color actually works beautifully with the muted tones of the poster... This really reflects a genius piece of defacement and commentary. I really have to wonder how many times that subway rider saw the graphic before they decided to do this.
Whoever you are, I owe you a drink!
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